The secret to effective advertising is not only to make a great first impression but to make a lasting first impression. Vehicle signwriting is a very memorable way to spread your business’ message; vehicle graphics for sales, service and delivery vehicles are a powerful branding and marketing tool and here at BJ Decals we thoroughly understand the importance of vehicle graphics or partial wraps when it comes to managing your marketing. Here are our 7 reasons as to why we believe that vehicle graphics or wraps would be a benefit to your business.

Attention Grabbing

Bright colours, attractive vehicle graphics make your company vehicles stand out from every other vehicle on the road. Passing drivers will not pay a great deal of attention to plain white van whilst on the road, but they will notice a well-designed vehicle graphics. Colourful vehicle graphics are so engaging that peoples’ eyes will naturally gravitate towards them.

Reach A Wider Audience

Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month – all of which may need your products or services! You can reach a larger audience with well designed vehicle graphics than almost any other form of advertising; many businesses gain more customers from their vehicle signwriting than they do from their websites.

Non-Aggressive Advertising

Unlike radios ads, for example, vehicle graphics attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an ‘in-your-face’ approach, and surprisingly even the more colourful vehicle graphics do not do this. Many people actually enjoy the striking effect of a vibrant vehicle graphics, without feeling negative towards the advertising.

Get Mobile

Vehicle wraps and van graphics travel into the view of potential customers instead of waiting for them to see your press ad. As a business, you can non-intrusively reach out to customers over all the roads your vehicle(s) travel on. The lead possibilities from mobile exposure are nearly endless.

Cost Effective

Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle graphics as often or as little as you like, for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

Local Advertising

Vehicle signwriting advertising is targeted because naturally, you are advertising to your local market. The people who are most likely to see your graphics are the individuals that live or work in your area. Local marketing produces outstanding results because, like us here at BJ Decals, many businesses like to deal with their local businesses!

Protection

Vinyl vehicle wraps, less so for small van graphics, offer a form of protection for your vehicle against scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Wraps help to keep your vehicles in better condition for when you need to trade them in or sell them.